Advertising policy

HypeUp sells promotional placement. Placement is ordered by each creator's campaign budget.

Campaigns & hypes

Every creator has exactly one campaign, identified by platform + handle. Duplicates are merged into one campaign.
A hype is a purchase of promotional placement for a creator's campaign. Anyone can hype: fans, fan pages, brands, or the creator themselves.
Placement is the advertising service purchased with a hype.
A campaign's budget is the sum of its completed hypes. A hype counts only once the payment provider confirms it.
Minimum hype: $1. Starting a new campaign: $5. Whole US dollars, up to $999,999 per hype.

Placement is ordered by campaign budget within that showcase window. Followers, clicks and who you are don't affect it.
Equal budgets are ordered by which reached that total first.
Each campaign's current budget is shown publicly so pricing is transparent.
Two payments at the same moment both stand. There are no holds, reservations, bids or auctions.

All-time counts every completed hype.
This week counts hypes since Monday 00:00 UTC. Each Monday 00:00 UTC, the campaign with the largest budget that week — overall and in each category — is listed on the Weekly Showcase page for the following week. This is additional placement included with the campaign.
Today counts hypes since 00:00 UTC.
Each of the 12 categories has the same three windows, filtered to campaigns in that category.

Anyone can start a 24- or 72-hour Double Feature that promotes two creators together on one page, with a hype of $10 or more into one of the campaigns. It starts when that hype goes through.
Hypes into either campaign during a Double Feature are listed on its page and still count on the main showcase. Nothing extra is charged.
A Double Feature is joint promotion: the two campaigns aren't compared.
A campaign can only be in one Double Feature at a time.

All hypes are final, like any ad spend.
Paying in rupees (UPI): each dollar amount has a fixed rupee price from that day's exchange rate, shown before you pay. The campaign budget counts the dollar amount — the rupee price you paid never changes placement later.
Chargebacks: a disputed hype is removed from the campaign budget immediately. If the dispute is won it comes back; if it's lost, the payer can't hype again.
Ad Credits: signed-in sponsors can load $5, $10 or $25 of prepaid advertising credit and hype from $1 with no card fee. Ad Credits are not money, have no cash value, never expire, and can't be withdrawn or transferred.
A disputed Ad Credits purchase holds back its unspent credits until the dispute closes; a lost dispute closes the account.

You can show a name, link and role (fan, fan page, creator, brand) with your hype, or hype anonymously.
Sponsors are listed on each campaign page in order of contribution. The largest contributor is credited as Lead sponsor.
Anonymous hypes count toward the budget but aren't credited by name.
Attribution links must be https, can't be link shorteners, and can't point back to us.

If you turn on campaign updates you must give an email (signed-in sponsors use their account email); we email you when that campaign's placement changes or its lead sponsor changes — at most one email per campaign per kind every 6 hours.
Every update has a one-tap unsubscribe link.
A verified creator can turn off placement updates to their sponsors; the option is then hidden for that campaign.

Real public creators on Instagram, TikTok, YouTube, X and Twitch. New campaigns need a handle that exists on the platform, or they go to manual review.
Categories must match the creator's niche — no mockery or parody campaigns.

Adult content, illegal activity, or campaigns for private people who aren't public creators.
Anyone under 18 — hidden on report.
Impersonation, hate speech, or harassing names, taglines and attribution.
Link shorteners, chat-invite links, or non-https links.
Financial-advice creators who don't comply with SEBI rules on financial influencers; we may decline placement in Finance & Investing niches.